Titleist 718 AP1 Irons Review –

This autumn see’s a New range of Titleist iron’s introduced to the market. The first iron we’re looking at is the 718 AP1 Iron.

Let’s take a closer look…

AP1 is the largest, longest and most forgiving in the new 718 iron range.

A new progressive construction, features easy-to-use hollow-body long irons and undercut cavity mid and short irons. Titleist AP1 irons provide the best combination of distance and trajectory for each individually designed iron.


So are these actually forgiving? Titleist irons for years have been branded as a ‘good players’ club. This has been true over the past 20 years but since the introduction of the AP range – the AP1 has proven popular with improving golfers across the world.

One of the keys changes in the AP1 718 iron is the minimisation of hot spots – shots that will fly significantly further than others. Titleist believes it has overcome this issue in the new 2017 model.

You would likely experience 300 – RPM less spin, 1.4 – MPH more ball speed and just over three more yards carry with an 718 AP1 7-iron over the previous 716 model. TEST-product-page-5050-AP1-Face

The club features a thick top line and just enough offset to suit the eye of the game improver. AP1 feels you with confidence at address but still gives off a classic Titleist look and great feedback from centred and off-centred hits.

What Titleist say…

With explosive ball speed and an even more-forgiving face, 718 AP1 irons reward you in every way you can imagine. All while maintaining our classically coveted look and feel.


Launch it high and land it soft with a lower CG and refined tungsten weighting for each individual iron. Hit longer shots that hold the green more often, putting you in better scoring positions.

AP1 irons not only deliver more distance, but also produce more consistent gapping throughout the set. Hollow-body long irons and undercut cavity mid and short irons mean you’ll be able to maximise carry distance for every shot.

A higher MOI gives you more room on the face to hit it pure. An improved leading edge creates better turf interaction, for more consistent contact. Together they let you hit every shot closer to your target.


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My thoughts:

There’s not many premium game improvement irons around that will match the looks and feel of the AP1 718. Most players looking to invest in Titleist Irons will expect the above from a typical Titleist iron – but not one this forgiving.

It fires off the club and there’s plenty of room on the face for the odd mis-hit. If you’re looking to improve and do not wish to sacrifice looks & feel then 718 AP1 could be the iron for you. Book to Demo

For the better player I feel the looks might be slightly off putting. Luckily, there’s some superb alternatives in the 718 range (AP2, CB & MB) with reviews to come.

Titleist 718 AP1 Irons are due to later in September 2017.  Available both online and in-store.

For more info please call us on 01622 891675 or visit our FaceBook page.


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